Communication design stuff
Before moving into Service Design, I was involved in a number of projects ranging from branding to editorial design, from screenprinting to illustration, from UI design to animation.
Harika
Year & location
2014 - Milano, Italy
Category of work
Art direction, Branding, UX/UI Design, 3D animation
Team composition
UX Designer [me], Founders, Developers
Harika is a mobile app which guides customers to find everything
about hairdressing – stylists, salons, haircuts and offered
services – in their local area. I was responsible for the
brand’s identity and the product’s user experience + user
interface.
Harika featured as one of the "Best new
apps" in the App Store.
Saporita’
Year & location
2014 - Milano, Italy
Category of work
Branding, Strategic Design
Team composition
Communication Designer [Me], Chef, Quality & Food safety technician, Fine Dining consultant
In 2014, as part of a collaboration with the Michelin starred
Milanese restaurant Innocenti Evasioni, I helped creating
Saporità.
The project aimed at exploring business
opportunities for Italian’s food excellence in Asian markets. As
part of the team, composed by fine-dining professionals, I
devised the branding identity.
Sacremstudio: screenprinting & graphic design.
Year & location
2012 - 2015 - Milano, Italy
Category of work
Interaction Design, Visual Design, Screenprinting
Team composition
Communication designers [x4]
Back in 2012 a good friend of mine built a screenprinter and
started experimenting with prints on old t-shirts. Months later
myself and a few other friends joined the project and founded
Sacrèm, a graphic design and screenprinting studio.
Now
Sacrèm is fully operative. Services range from branding to
videomaking, from screenprinting to interaction design.
A visual book: Il salto dell'acciuga
Year & location
2014 - Milano, Italy
Category of work
Editorial Design
Team composition
Communication designer [Me]
“Il salto dell’acciuga” is a novel written by the Italian author
Nico Orengo, based on the story of a traditional italian dish,
the “bagna cauda” - a soup made of garlic and anchovies.
The
dissertation focused on reinterpretating the book with a deeper
sense of what the author wanted to communicate.
I made a
postcard folder book, which underlines every self-ending
paragraph of the novel and the romantic feeling of the book with
experimentally illustrated postcards.
