Communication design stuff

Before moving into Service Design, I was involved in a number of projects ranging from branding to editorial design, from screenprinting to illustration, from UI design to animation.

Harika

Year & location

2014 - Milano, Italy

Category of work

Art direction, Branding, UI Design, 3D animation

Team composition

Service Designer, Product Owner, Lead UX Designer, Developer

Harika is a mobile app which guides customers to find everything about hairdressing – stylists, salons, haircuts and offered services – in their local area. I was responsible for the brand’s identity and the product’s user experience + user interface.

Harika featured as one of the "Best new apps" in the App Store.

Saporita’

Year & location

2014 - Milano, Italy

Category of work

Branding, Strategic Design

Team composition

Communication Designer, Chef, Quality & Food safety technician, Fine Dining consultant

In 2014, as part of a collaboration with the Michelin starred Milanese restaurant Innocenti Evasioni, I helped creating Saporità.

The project aimed at exploring business opportunities for Italian’s food excellence in Asian markets. As part of the team, composed by fine-dining professionals, I devised the branding identity.

Sacremstudio: screenprinting & graphic design.

Year & location

2012 - 2015 - Milano, Italy

Category of work

Interaction Design, Visual Design, Screenprinting

Team composition

Communication designers x 4

Back in 2012 a good friend of mine built a screenprinter and started experimenting with prints on old t-shirts. Months later myself and a few other friends joined the project and founded Sacrèm, a graphic design and screenprinting studio.

Now Sacrèm is fully operative. Services range from branding to videomaking, from screenprinting to interaction design.

A visual book: Il salto dell'acciuga

Year & location

2014 - Milano, Italy

Category of work

Editorial Design

Team composition

Communication designer

“Il salto dell’acciuga” is a novel written by the Italian author Nico Orengo, based on the story of a traditional italian dish, the “bagna cauda” - a soup made of garlic and anchovies.
The dissertation focused on reinterpretating the book with a deeper sense of what the author wanted to communicate.
I made a postcard folder book, which underlines every self-ending paragraph of the novel and the romantic feeling of the book with experimentally illustrated postcards.

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